It is the first time in Russia, during the XXII Olympic Winter Games in Sochi, was organized a unique and ambitious project that unites the entire country, from Khabarovsk to Sochi.
Organizing Committee "Sochi 2014" together with regional authorities launched all-Russian project Live Sites Sochi 2014, which gave a unique opportunity to the residents and visitors of major Russian cities to watch the Olympic events in Sochi on the big screens in city centers. Russians were happy to support Russian athletes, as well as participated in a diverse cultural program organized on the stages of Live Sites Sochi 2014.
The main objective of the project «Live Sites Sochi 2014" is to expand the territory of the Games, to involve the maximum number of viewers in the unique atmosphere of the Games, making 2014 Winter Olympics closer to everyone.
Participants of the project were 8 Russian cities - Yekaterinburg, Krasnodar, Krasnoyarsk, Omsk, Sochi, Tyumen, Khabarovsk, Khanty-Mansiysk. For the convenience of visitors from different regions the broadcast was divided into four orbits, which corresponded to 8 time zones in Russia.
Every day, fan’s attention was focused on the Russian athletes, so visitors of Live Sites Sochi 2014 could watch live our winning skaters, bright struggle of the Russian bobsleigh team for gold, brilliant performances of the Biathlon team and enjoy Olympic record holders in cross-country skiing!
From 10 am on huge screens under the open sky, was starting broadcasting of the competition and in the evenings guests of Live Sites Sochi 2014 enjoyed the performances of numerous creative music groups from Russia, which joined the famous Olympic athletes.
In addition, on the Live Sites Sochi 2014 educational activities for children took place: "Sochi 2014 Grafting", local sports competitions, performances of pupils of different schools sports, variety shows, flash mobs, contests and surprises for the audience, as well as Game partners activities. By the technical partner of the project, the company JSC "Rostelecom", on one of the venues there was organized a big screen with the augmented reality, also Rostelecom brought a unique robot from the UK who entertained audiences all 17 days long. Also on this site, viewers could take a picture with the Olympic torch in the Coca-Cola Pavilion and get a free jar of refreshing drink.
Lots of honorable guests visited Live Sites Sochi 2014. In Krasnoyarsk - Olympic champion Alexei Yagudin, with the audience of the site in Sochi talked Alexander Karelin who is a classical style legendary Russian wrestler and a torchbearer Sochi 2014. Many foreign fans, athletes, Olympic champions, who have just won their medals, cheered for their colleagues and friends at the sites Live Sites in Sochi.
Company JSC "Rostelecom" has become a technical partner of the «Live Sites Sochi 2014" project, creating a unique broadcasting system, which allowed on the basis of national and international signals network and Rostelecom communication channels to generate unique content for Live Sites Sochi 2014 screens. All broadcast were live, directly from the sport venues, without commercial breaks.
The Live Sites Sochi 2014 project will continue its work during the Sochi 2014 Paralympic Winter Games as well.
Official project site: www.ls.rt.ru