The Olympic Winter Games of 2014 in Sochi entirely met and significantly exceeded the expectations of the vast majority (94%) of people in Russia, according to the survey conducted in April 2014. And the Paralympic Games met and exceeded the expectations of an even greater share of Russians at 97%. In assessing individual aspects of the Sochi 2014 Games, the highest marks went to their organization (94%), and 75% of Russians believe that the significant legacy of the Games will work to the benefit of the country for many years to come.
The study showed that the Games in Sochi caused an unprecedented public interest: the Olympics was followed by 88%, and for Paralympics by 64% of respondents. The latter figure was a record in the history of the Paralympic Movement for the host country of the Games. At the same time, interest in the Games increased on average by 10%, and a consistent high level of knowledge about the Olympic and Paralympic Games was maintained throughout all years since 2010. The overwhelming majority of the population watched the Olympics on TV (93%) and the Internet (73%). Moreover, a significant number of Russians followed the Games using mobile apps (17%).
80% of respondents agree with the statement that the Sochi 2014 Games have become the most important positive event of 2014. The vast majority (84%) of Russians are proud of how Russia staged the Sochi Games. In addition to other emotions, Russia's first Winter Olympics caused respondents to feel "positive" (66%), "optimism" (52%), "excitement" (51%).
Most Russians believe that the Games in Sochi contributed to the formation of national pride (81%), helped get children interested in sports (81%), showed the might and beauty of Russia to the world (80%), left a significant legacy (75%) and got more people interested in playing sports (69%). Also, according to the survey participants, the Sochi Games was an event for everyone (69%), benefited the tourism industry in Russia (67%), contributed to positive change in the country (66%) and changed the attitude of society toward people with impairment (65%).
In assessing individual aspects of the Sochi 2014 Games, most respondents praised their organization (94%), the transportation accessibility of the facilities, the cultural program of the Games and the amenities of sports venues (93%). In addition, 92% of respondents praised the convenience of transportation, 91% singled out the work of security personnel, and 90% praised the accessible infrastructure.
The study showed that the total number of positive and neutral respondents to the Games in Sochi was 92% (an increase of 9% compared with 2013). Only 6% of respondents reacted skeptically to the Games, while hardly any critics remained: their number was just 2%. At the same time, 8 out of 10 Russians who watched the Olympics said that the Games in Sochi were the best event they had ever attended or watched.
The Sochi 2014 Olympic and Paralympic Torch Relay generated a lot of interest in Russian society. 92% of respondents were aware of the Olympic Torch Relay and 72% were aware of the Paralympic Torch Relay.
Most respondents positively identified the Sochi 2014 Marks: 79% liked Sochi 2014 branding, 75% - the Sochi 2014 emblem.
Notes to Editor
The XXII Olympic Winter Games in Sochi took place from February 7 to 23, 2014 and the Paralympic Winter Games took place from March 7 to 16, 2014.
The Games received top marks from the leadership of the IOC, IPC, International Sports Federations, National Olympic and Paralympic Committees, and athletes. The Games were a record in a number of parameters, causing unprecedented interest among spectators and the media, the entire country was involved in their preparation and staging.
IOC President Thomas Bach said the Olympic Games in Sochi were excellent in terms of organization. This was largely achieved through the establishment of an effective Games management system under the supervision of the State Commission headed by Deputy Prime Minister of the Russian Federation Dmitry Kozak. It consisted of the Sochi 2014 Organizing Committee and 7 headquarters (for transport, energy, construction, media, protocol, security, and the regional headquarters). 73 test events were held to increase the operational readiness of the Games. This was the most extensive test events program in the history of Winter Games.
Thanks to unprecedented support from leading international and Russian companies of world renown, the total income from the Sochi 2014 marketing program exceeded $1.3 billion, which is more than triple the Bid Book's obligations. This allowed the organizers of the Games in Sochi to finance more than 80% of their preparation and staging from non-budget sources.
 The study was conducted by the international company Nielsen, a world leader in marketing information. The April 2014 study interviewed 2,093 respondents aged 16-45 years from 22 Russian cities.